H&M Is Going After Forever 21 for Copying a Lame Tote Bag Design

H&M is known for its affordable interpretations of high-end runway trends, which is also known as copying. So when the Swedish fast-fashion brand filed a lawsuit against Forever 21 this summer, many were shocked to find out it was for copyright infringement.

Cue the collective LOL.

According to The Fashion Law, H&M claims Forever 21 ripped off one of its shitty tote bag designs, which features a row of palm trees with “Beach Please" written across the front. The lawsuit, filed in a New York federal court, states the bag was released at H&M stores in April of last year, and for some bizarre reason was “well received by consumers because of its distinctive design.” The brand also claims that the product has a “secondary meaning in that H&M is recognized as the original source of the tote bags."

The irony of this situation is almost too much to handle. But it doesn’t stop there.

In the lawsuit, H&M attempts to defend its argument by pointing out that Forever 21 has “been accused of copyright violations in the past.” Though it’s completely, 100 percent true, this statement makes H&M look like a hypocritical bully, as it has also been sued for copyright infringement in the past.